Live TV Advertising replacement

There is always something new... Half Minute Media started in 2003 by developing innovative systems that insert customised ads over ad breaks in live TV and operating these systems in large sports bars. We now also replace broadcast graphics and logos with marketing messages and supply managed customer wifi systems that build your social media reach and provide detailed venue footfall data. Our long association with venue operators provides a thorough understanding of the environment in which our advertising client's campaigns run and the ability to support the venues' own marketing needs on these platforms. HMM is a leader in the sale and execution of campaigns targeting pub and bar customers. All that we have learned, developed, built and patented over the years is now also being licensed to companies in the UK and abroad.

Pub and Bar AdvertisingProminent screens in popular bars.

back bar screen advertising in pubs and bars

Targeting 18 – 35 year olds in national chains and independent bars.  Plasma screens, posters, bar runners, email databases, experiential, WiFi and more.  Highly visible, high impact campaigns can be executed nationally or in just a single venue maximising ROI and minimising required budget.

Ad Replacement SystemsTelevision advertising within easy reach.

HMM live ad replacement technology

Patented technology that detects advertising in TV broadcasts and replaces it with customised ads targeted at the audience in that specific venue.  Seamless, effortless, reliable, high frequency and always in premium broadcast content selected by the venue.

Customer WiFi that works for you Useful for you and your customers


Managed wifi that connects customers to your facebook and online marketing effort and also provides you with detailed customer footfall analytics.  Compare sites and measure whether your efforts to increase footfall are paying off.  Secure and easy to install.

Logo Blocking and Replacement Replace graphics as they appear


If you want to detect and replace certain graphics or logos then we can help! These systems can even use the appearance of certain graphics to trigger a scrolling message with your special offers across the screen (e.g. after a goal has been scored)

Sample Campaigns

Klipdrift Who's gonna take it?
The campaign used Screens as well as Table Tents, Fliers, Posters in the Bars to drive traffic to Facebook.

O2 campaign
The telecommunications giant O2 ran their second campaign through Half Minute Media last January.



Half Minute Media
Hurlingham Studios
Ranelagh Gardens
London SW6 3PA
+44 207 610 9687